JioStar Expands and Rebrands Sports Network Ahead of IPL 2025
JioStar, a collaboration between Reliance Industries, Disney, and Bodhi Tree, is set for a significant expansion and rebranding of its sports broadcasting division in preparation for the Indian Premier League (IPL) 2025. According to The Economic Times, the company plans to introduce several regional sports channels in both Standard Definition (SD) and High Definition (HD).
As part of this transformation, the Sports18 brand will be phased out and replaced with Star Sports. This transition will involve rebranding five existing Sports18 channels, further solidifying Star Sports’ dominance in the Indian sports broadcasting market.